TORONTO (January, 2013) – X Factor Arabia is finally here! CAN PUBLIC RELATIONS CPR is pleased to announce the international television music competition franchise (created by Simon Cowell) is set to launch this fall with CPR talent Bassel Alzaro as the official host!
With a judge lineup featuring the crème de la crème of stars from the Middle East, the latest X Factor franchise features the most exciting lineup, since Britney Spears in the US version. Wael Kafoury, Elissa, Hussain Al Jasmi and Carole Samaha have all been announced as official judges.
“I couldn’t be happier about joining the X FACTOR Arabia family,” said Bassel Alzaro. “I’ve always been a fan of the US version, so Its only right we get our own platform. Over the next couple of months we will be on road for the live auditions, and meeting new talents from all over the Middle East. The compeitition is going to be fierce, Arabs are far more blunt than any culture I’ve experienced! I’m really looking forward to meeting all the new talents from all over the Middle East! “
About X Factor Host: Bassel Alzaro, an Egyptian-Jordanian of Palestinian roots is no stranger to the spotlight and his experience as host and actor makes him a truly deserving addition to XFactor Arabia. In 2004 he won the Melody Premiere TV Presenters Competition. In 2005 he was the presenter of the Socca Stars, a reality show for talented soccer players from all over the Middle East which was featured on Future TV in Beirut, Lebanon. Bassel spent many years working in London England, prior to getting the coveted title as host of the wildly popular X Factor Arabia. Alzaro also served as the Brand Executive for British American Tobacco, a leading multinational company.
About X Factor series: “The X Factor” was devised by Simon Cowell and launched in 2004 in the U.K. where it has remained the No. 1 entertainment show, with the 2010 finale achieving a peak of 21.2 million viewers, and a 65% share. The 2011 finale, held at Wembley Arena, was the most-watched TV show of the year, with a bigger audience than the Royal Wedding. “The X Factor” has launched in nine new territories since the beginning of last year alone, including Chile, Kazakhstan, India, Poland, Bulgaria and Romania. The show has also been the No. 1 program in Denmark for the past five years, with an incredible 40 percent of the population tuning in, and is also the highest-rated program ever for Italy’s Sky Uno.
Syco Entertainment is a leading global music, television, film and digital production company. Syco is a joint venture between Simon Cowell and Sony Music Entertainment. Syco’s television and music assets include leading global franchises “The X Factor” and “Got Talent,” as well as artists including Leona Lewis, Susan Boyle, Il Divo, Cher Lloyd, One Direction and Labrinth.
The X Factor Arabia will air on MTV Lebanon, CBC, Rotana Khaleejiya stating February 21, 2013.
-For more details on X Factor Arabia visit: www.XFactorArabia.com-
-For all Bassel Alzaro inquiries email: Info@canpublicrelations.com-
Stay tuned by following Bassel Alzaro on twitter @BasselAlzaro or fb.com/BasselAlzaroX